these days you have to both fit in and stand out

with your customers

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time for a new model

People & the Machine is an independent strategy company based in Sydney, Australia. 

We specialise in bridging the gap between a brand's purpose and the real world experience a customer actually receives.

We are building a network model to better meet the needs of clients:

  • T-shaped people who are brand, data, media and technology literate
  • Customer obsessed
  • Fast moving

Our approach enables a more flexible, impartial and lower cost offering than traditional big consultancy or agency models.

We develop strategy not tactics

There are a lot of moving parts that combine to bring to life a brilliant modern customer experience. Our role is to shape the brand experience strategy that empowers the story tellers, the designers and data gurus, the policy makers and technology teams to create something brilliant for your customers.

We don't do the implementation so have no conflict or vested interests in the direction, which enables us to work collaboratively with all internal and external partners to shape great customer experiences.


Big experience, Boutique style

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Our Experience

Collectively we have over 60 years experience working with some of the world’s best brands in Australia and the UK, and as businesses reshape around technology and data we are hungry to work with the best of large enterprise, through medium sized agencies to small start ups to be part of that change.


Some of the brands we have worked with

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